So, really…how often should I be updating my website? TLDR – you need to be updating your website all the time. Here’s why: All websites need new content. Don’t ever throw out old, existing content.(unless it’s cringe-worthy) Perform website updates based on changing situations, services, stock & availability. Update your old content to better optimize […]
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Updating Your Brand One question that we get on a regular basis is how often you should be updating your brand. “Updating” could mean a lot of things here – it could mean a quick little change, or it could mean a total refresh & rebrand. Your logo + overarching brand is something that your
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Finding Keywords Knowing & understanding that SEO is an ongoing task that enables your business to be found in web searches is only the tip of the iceberg. There are so many intricate and technical details that need to be considered when pushing forward with optimizing your website. Read on for more information on intelligently
Search Engine Optimization: On-Page,Technical SEO, Part 2 Read More »
How do I improve my website rankings? Understanding SEO is a beast and quite an undertaking for a small business owner. It’s not impossible, though, so we do want to arm you with the best information possible. (And, we’re always available to perform these services for you, as well.) What else can I do to
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Addressing the Technical SEO Elephant in the room So, you have a website, right? It’s a beautiful, functional website that hopefully we designed for you…but this website — you can’t WAIT for people to find it, start booking your services or buying your products. You’ve shared the website with your followers, sent out a newsletter,
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A pretty website is just that – a pretty website. It’s not a money-making or lead generation machine unless you pay attention to this thing called a call to action, and this other mystifying thing called SEO. Learn a bit more below! Read on! Just having a website isn’t enough, you need a plan. You’ve
Is Having a Website Enough? (Hint: It’s not!) Read More »
Should I have a mailing list? One of the big questions many of our website clients ask is, “Should I have a mailing list?” Not like a snail mail mailing list…an email mailing list! There are insane amounts of benefits that can come from a mailing list, so our answer is always a resounding yes!
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Responsive Web Design Ensures Your Site Looks Good On All Devices Table of Contents Boiled down to its simplest definition, mobile responsive web design ensures that your website adjusts how it displays to look as good as possible on a mobile device. The fact that you’re reading this article means you’re probably either already involved
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Table of Contents Add a header to begin generating the table of contents What is a landing page? Talking with website owners over the years, we noticed that there was some confusion over what, exactly, a landing page is & what its purpose should be on a website. Let’s get this out of the way
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Easy Peasy, Crop It, Pleasy! Mary here, with another ALP Tutorial! Cropping images basically an image adjustment that allows you to better frame a subject, or take out all of that “extra” stuff in an image. We’re providing this tutorial so that our lovely clients can gain a little more knowledge on the DIY
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